Whitmor
Whitmor Reviving Intellectual Property Rights: Whitmor’s Strategic Turnaround with AMZ Watchdog 28 Infringing Sellers, Over $100K Per Month In Lost Revenue The Solution Since its
Whitmor
Reviving Intellectual Property Rights: Whitmor's Strategic Turnaround with AMZ Watchdog
28 Infringing Sellers, Over $100K Per Month In Lost Revenue
The Solution
Since its establishment in 1946, Whitmor has been an embodiment of providing global retailers with innovative and high-quality home organization and storage products. As a fourth-generation family-owned business born in the heart of Brooklyn, New York and now located in the Greater Memphis area, Whitmor has always kept its tradition of hands-on, domestic manufacturing for over half a century before transitioning to an international manufacturing partner. Proudly, Whitmor once again calls itself a manufacturer as the company operates a manufacturing operation in Mexico that will be a big part of the company’s future.
The Challenge
In the dawn of a thriving e-commerce era, Whitmor found itself grappling with an escalating issue: patent infringement. Despite holding a vast portfolio of patents, a testament to over 78 years of industry leadership, the growing number of international sellers, unfamiliar with US patent laws, began to pose a serious threat. It was a daunting task, defending their intellectual property rights amidst a sea of unauthorized competition.
Enter AMZ Watchdog, a beacon of hope in the murky waters of patent protection. They contacted Whitmor regarding a flagrant patent breach, which had attracted an alarming volume of unauthorized sellers. A single patent had been compromised by 28 sellers, draining an estimated $128,000 in monthly revenue from Whitmor’s pocket.
The Twist & The Solution
The Twist: Adding to this intricate challenge was a broken licensing agreement with some of the infringing sellers. The prospect of towering legal bills, a drawn-out legal process, and a slim chance of victory led Whitmor to reluctantly accept the patent theft as an unfortunate business expense.
The Solution: But AMZ Watchdog was not about to let this slide. Having mastered the art of tackling Amazon’s notorious challenges of counterfeits, patent theft, and trademark infringement, they offered a ray of hope. They embarked on a mission to restore Whitmor’s patent rights, despite the fact that navigating Amazon’s enforcement process was like threading a needle in a haystack.
With a meticulously crafted strategy and precise execution, AMZ Watchdog accomplished what had seemed impossible. In a short 23 days, they had the patent infringement verified by Amazon, and all 28 unauthorized sellers were swiftly removed from the platform.
This case illustrates the power of a vigilant partner like AMZ Watchdog, capable of navigating the labyrinth of intellectual property rights, to protect businesses like Whitmor from falling prey to patent infringements. This partnership has not only recovered significant lost revenue but also bolstered Whitmor’s position as a leader in their industry.
“We couldn’t be more pleased with the great efforts by the team at AMZ Watchdog and the results that have followed. Responsive, dependable, and always willing to go the extra mile for us, it feels great knowing we have added such a great partner to our toolbelt and we look forward to the growth of this relationship.”
Scott Felsenthal
CEO | Whitmor, Inc.
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