Patent enforcement on e-commerce sites is absolutely possible. The problem is that most people (law firms included) do things incorrectly. The assumption is that you have to work through typical legal channels in order to enforce your utility and design patents but that’s not the case. Each platform has its own rules as it relates to enforcing IP so it is best to work with an agency that understands the nuances of each sales channel. AMZ Watchdog successfully enforces patents and other IP on almost all e-commerce platforms.
Absolutely – and you should. Each site has its own rules as it relates to intellectual property enforcement, but a brand should take a zero tolerance approach to infringers of their IP.
Amazon Brand Registry is a fantastic tool – but it is just that, a tool. You need to understand how to navigate the waters that are Brand Registry. So many brands make the mistake of simply listing their brand and do not understand that enforcing their IP takes very specific effort, action, and follow up in order to be effective. Working with a brand management agency that understands how best to maximize the resources in Amazon Brand Registry is key.
Typically no. The old adage is true “Nobody likes a lawyer until you need one”, but in the case of intellectual property management, enforcement of patents, unauthorized sellers, and problems of this nature can usually be solved without substantial legal bills. Online retail site have their own rules when it comes to the enforcement of intellectual property so knowing how to work within these rules and where to send takedown requests for the most efficient and effective result is the key to success.
Some of our best clients are those that have told us that their legal team has exhausted all measures that they can think of. A good intellectual property law firm is absolutely necessary when the situation calls for it, but the subtle nuances of e-commerce platforms are less about legal issues and more about knowing how their process works. We consult with our legal counsel very often about issues related to IP as well as unauthorized sellers. But the legal letters and information is fairly standard information – it is how and where to send the documentation in order to get results that matters. AMZ Watchdog is highly effective in leveraging legal knowledge and then combining that with the exact process in order to maximize the effectiveness of these legal tools.
You can and absolutely should be enforcing any and all trademarks and copyrights for your brand. It can seem like a daunting task to continually enforce designs and IP that is rightfully yours, but working with an agency like AMZ Watchdog allows you to go about the business of growing your brand while we do the heavy lifting on your behalf.